The flip side is that Apps Stores are growing fiercely competitive as a marketplace. The onus on apps owners to deliver quality is higher than ever. Creating some kind of a pull is imperative, either by way of purpose and utility, serviceability, ease of deployment, or by being intelligently sensitive to mass appeal (Angry Birds)
To put it in a nutshell, the kind of coherence between target markets and app deliverables ultimately defines success. That is why it’s more important than anything else that your app targets, purpose, goals, and finer development nuances are laid out beforehand.
Planning out your mobile app development
Australian apps development company SDI shares a few key points that could help you get things in perspective:
Target Market: It is the prelude to any mobile app development. You need to have it absolutely well-defined what sort of demographic divisions shall be targeted. If you are aiming for delivering a business solution for example, define the scale your app would be most appealing to. For example, are you targeting small businesses, or does your mobile app align with the enterprise requirements? What kind of professional demographics would it fit into—specialists, novices, amateurs, teens, parents etc.
User Experience: UX forms the most critical metric when it comes to app success. Path’s iPhone app is a great example to quote. The navigation is seamless, and allows supreme control over information sharing. The ability to add text into photos in extremely unique and easy ways resonates with its users. Angry Birds, possibly the simplest of all games ever, is such a monumental hit primarily for it enables users to sink into a highly engaging experience with absolutely no complexity.
Platform: Once you chose to go mobile, it’s a key piece of your business strategy. One thing that will go a long way into how your mobile app performs is—platform. And that’s where many business go into a spin. The problem’s not a lack of choice but the overwhelming options at hand. That the two major platforms, Apple and Android are poles apart themselves which further adds to the complexity. While there’s no single determiner as to the best platform, consider stacking up the best user experience, reach, performance, costs, and development cycles. The one with the maximum checks in the end is your thing.
Security: Security is a major concern any given day, but all the more if your app is a Web app. Today, tools like Phonegap and Titanium enable apps developers to tie mobile application development to Web services, bringing the advantage of integrated backend systems into play. However, the spinoff is a scope for exploitation especially with inadequate checks in place. Work out upfront with your developers to identify the potential grey areas before moving into development.